Why Posting & Ghosting Doesn’t Work in 2025
Hey 👋 It’s Alessia from Ally H. Marketing!
This month is all about engagement! Engagement is the KEY to growing on social media. Back in the day, you were able (and even encouraged) to leave your content where it was and let the algorithm do its thing. And you could post as much as you wanted, because consistency was key. But these days, it’s 10% what you know, 15% how you execute (quality over quantity) and 150% who you know. Good content is always going to find it’s way onto the screens of the people meant to see it, but the relationships you build can open doors your content probably can’t.
Engagement being a priority takes social media to a whole new level. It’s always been about connecting people, but it’s now about impacting people. And the connections you make, just by being yourself and being consistent, can change your life.
What’s happening in the world of social media marketing?
AI is active and optimizing: AI is moving beyond simply helping with content creation and is now actively generating ideas, optimizing content, and managing campaigns with minimal human intervention. This means marketers need to understand where the human touch provides the most value.
(Source: Seafoam Media, July 2025)
Social as a Search Engine: New research from Sprout Social indicates that the young generations prefer social media over traditional search engines for finding information, authentic product reviews, and recommendations. This highlights the critical role social platforms play in discovery and commerce, especially for younger demographics.
(Source: Sprout Social, May 2025)
Video Dominance Continues: Short-form video content remains king across all platforms. From TikTok to Instagram Reels and YouTube Shorts, video is a highly engaging format that captures attention and drives consumption. Brands need to prioritize authentic, concise, and valuable video content.
Increase your engagement rate with these tips.
Create a daily checklist of 5 engagement must-do’s.
Tip in action: For me, this includes posting on my story, responding to comments and DMs, following 5 new people, engaging with 10 familiar people, and engaging with posts from my top 3 industry hashtags. By consistently checking these off, I can ensure daily, intentional interaction.
Ask for engagement.
Tip in action: Don't be afraid to explicitly encourage your audience to interact. In your feed posts, always include a clear call-to-action (like: "What are your thoughts?", "Tag a friend who needs this!"). On your stories, leverage engagement stickers like polls, quizzes, or Q&As, or simply ask direct questions.
Create content people want to engage with.
Tip in action: Your content should inspire a reaction. Whether it's a like, share, comment, save, or a new follow, aim to create content that resonates deeply with your audience. Focus on value, inspiration, and relevance to encourage genuine interaction.
GROW WITH TRENDS
Leverage the sounds and ideas that people are already using to go viral, and put your own spin on it!
Transition : This sound builds anticipation for a big transition, reveal, news. Used best on Instagram and Tiktok
Is this Illegal?
Personal Brand/Quirky Introduction : Grab a partner and shake hands. Show a short conversion sharing a story, quirk, or unusual collab. Used best on Instagram and Tiktok
You Better Hype Up…
Introduction : Get your parent, significant other, or friend to introduce you. They pose a light threat and set the expectation for viewers to watch all the way through, comment, and watch the entire video. Reveal a product, business, or something you’re proud of. Used best on Instagram and Tiktok
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